Filed under: Motorsports, Marketing/Advertising, Alfa Romeo, UK
Man vs MiTo - Click above for high-res image gallery
Pitting a car against a runner along busy city streets is something you'd expect to see on an episode of Top Gear. This time, however, it's Alfa Romeo that challenged athletes to a four-mile race through downtown London.
The contest pits Ivan Thomas, a 400-meter championship sprinter, against a 285-horsepower Alfa MiTo 1.3 JTDM driven by hurdle runner Andy Turner and navigated by long jumper Chris Tomlinson.
The race has already taken place, but Alfa hasn't announced the winner yet. It'll tease the results in a series of films while asking the British public to guess the outcome.
Those who guess correctly will be entered into a contest to win an Alfa Romeo mountain bike. Follow the jump for the details in the full press release and check out the images in the gallery for a closer look.
Continue reading Alfa Romeo pits Man vs MiTo in four-mile race through London
Alfa Romeo pits Man vs MiTo in four-mile race through London originally appeared on Autoblog on Sat, 09 Jul 2011 09:35:00 EST. Please see our terms for use of feeds.
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