Sunday, July 10, 2011

Aston Martin Experience iPhone App

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Aston Actually Makes An App For Drivers

Aston Martin Experience App
Aston Martin Experience App - Click above for high-res image gallery

Automaker apps are a dime-a-dozen. But unless you're shopping for a new car or a hyper-obsessive brand devotee, they're about as entertaining as a trip to the service department. So when Aston Martin put out its Experience iPhone app, we weren't entirely enthused. Nor were we ready to shell out $5.99 for another me-too marketing ploy. But then we took a closer look.

In addition to the standard model listings and engine/exhaust sound player (surprise! the One-77 doesn't sound as sweet through a puny set of phone speakers), Aston upped the app game by including a video function that can record your drive, a telemetry display that shows your speed and Gs, and a database of the world's best roads. That last part sold us.

So we called up the crew from Aston and made a pitch. Let us test out the app on one of the routes in North America. All you have to do is supply the car. Two weeks later, Autoblog Director of Photography Drew Phillips and I are blasting up the Pacific Coast Highway in the world's largest iPhone accessory: A 2011 Aston Martin Rapide.

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Aston Martin Experience iPhone App originally appeared on Autoblog on Mon, 27 Jun 2011 14:57:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/06/27/aston-martin-experience-iphone-app-review/

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